Cheerleader Effect – Cognitive Biases (Pt.12)
The cheerleader effect, or group-attractiveness effect, is a tendency to value appearances based on a comparative assessment with the surroundings. Certain traits will appear more attractive due to the perceived amplification from contrast. When looked at individually they no longer get the contrasting cheerleader effect. Surprisingly, this is a new term, from a 2008 “How I Met Your Mother” episode, […]
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