Availability heuristic – Cognitive Biases (Pt.4)
The availability heuristic works like it sounds: whatever is most available is most easily used to make judgments and come to decisions. Judgments are based on memory recall. Recent information is imprinted on memory more vividly, and also primes us towards focusing on that information. The less something is vivid or available, the less likely it is to be used. […]
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