The Pleasure Trap

A presentation by Douglas Lisle, Ph.D..

There is a hidden force that has turned many smart, savvy people into unwitting saboteurs of their own wellbeing. When trying to make positive changes in diet and lifestyle, well-intentioned determination is, surprisingly, rarely enough. People who are chronically overweight, sick and ailing, or junk-food junkies are not that way because they${q}re lazy, undisciplined, or stuck with bad genes. They are victims of a dilemma that harkens back to our prehistoric past…the Pleasure Trap.

Dr. Doug Lisle, a former lecturer in psychology at Stanford University and currently the psychologist for The McDougall Program explains a recent revolution in motivational psychology that can help people break free from the self-destructive rut. A new understanding of why we do what we do has yielded a dramatic new path toward lasting and positive change. His new book, The Pleasure Trap: Mastering the Hidden Force that Undermines Health and Happiness has been critically acclaimed.