Tag Archives: cognitive-biases

Cheerleader Effect – Cognitive Biases (Pt.12)

The cheerleader effect, or group-attractiveness effect, is a tendency to value appearances based on a comparative assessment with the surroundings. Certain traits will appear more attractive due to the perceived amplification from contrast. When looked at individually they no longer get the contrasting cheerleader effect. Surprisingly, this is a new term, from a 2008 “How I Met Your Mother” episode, […]

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Anthropomorphism – Cognitive Biases (Pt.5)

Anthropomorphism and personification is taking qualities, aspects, characteristics, properties and attributes of human consciousness (thoughts, emotions, intentions, behavior) or physical forms (body, face, eye), and applying them to non-human entities, real or imagined. Anthropomorphism is seen in recent and older children’s animated movies, children literature, comics, sci-fi, other fiction, and all the way back to ancient mythologies. Anthropomorphism has been […]

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